Why are subtitles and captions important? 1. Whereas captions describe what is said in the native language as well as helping viewers understand the non-speech parts of the audio such as background music or a laughter track. This will, in turn, open it up to a wider audience.įirst of all, what is the difference between subtitles and captions? Although similar in appearance, subtitles are designed for those who do not understand the language of the video such as foreign films. This means it is now more important than ever to optimize your website by adding subtitles and captions to video content. An online study states that in 2022, 82% of web traffic will consist of it. Over the past decade, web traffic has increasingly been dominated by video content.
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